Your Nurse is a specialist nursing recruitment agency with offices in Sydney and London, focused on delivering high-quality staffing solutions across the healthcare sector.
Client
Your Nurse
Services
Brand Identity Development
Category
Creative
The Challenge
Founded by a Managing Director with a long-standing career in the NHS, the company was born from a passion to improve care standards in Australia, where access to quality healthcare can often be limited.
Brand Misalignment
While Your Nurse had a strong philosophy centred on care, connection, and community, its existing brand did not reflect this mission.
Purpose Driven
The leadership team recognised the need to reposition the business with a brand identity that not only captured its values but also empowered its team and attracted like-minded clients and candidates. The goal was to move beyond transactional recruitment and embrace a more sustainable, relationship-based approach; one that would resonate deeply in the healthcare industry.
The Solution
Dreamatic partnered with Your Nurse to completely reinvent their brand, helping them align their visual identity, messaging, and purpose with their ambitious vision for care improvement. Our goal was to build a brand that would inspire action, foster trust, and communicate the company’s belief in better care for patients, nurses, and the broader community.
Key Features
Brand Strategy & Storytelling: We worked closely with the leadership team to define their core purpose and values, then developed a compelling brand narrative that positioned Your Nurse as a purpose-driven leader in healthcare staffing.
Creative Identity Development: We designed a new visual identity that balanced professionalism with warmth, reflecting the company’s investment in patient outcomes.
Brand Communications: We crafted messaging frameworks and tone of voice guidelines to ensure consistency across all touchpoints, from recruitment materials to client communications.
Internal Engagement: The rebrand was designed not only for external impact but also to motivate and unite the internal team, helping staff feel more connected to the company’s mission.
Launch Strategy: We supported the brand rollout across digital and physical channels, ensuring a smooth transition and strong engagement from clients, staff, and stakeholders.
Every element of the new brand was purpose-built to reflect the company’s belief in improving care standards and supporting both healthcare workers and patients through nurturing, sustainable relationships.
Impact
The transformation of Your Nurse into a purpose-led brand has had a tangible impact across the business. With a refreshed identity and a clear, meaningful story, the company has increased internal motivation, improved client engagement, and enhanced candidate attraction.
Benefits & Results
30% Increase in Placements: Since launching the new brand, the team has placed 30% more candidates over just three months, expanding their impact in the healthcare community.
Higher Team Engagement: Staff are now more motivated and aligned with the company’s mission, delivering better care through stronger patient relationships.
Improved Brand Recognition: The new visual identity and storytelling approach have helped Your Nurse stand out in a competitive market, positioning them as a trusted, values-driven partner.
Elevated Care Standards: Through its empowered team and purpose-led approach, Your Nurse is now raising the standard of care delivered to patients across Australia.
