Sonder is a leading provider of employee wellbeing and safety solutions, offering 24/7 access to mental health, medical, and safety support for employees via an innovative app.
Client
Sonder
Services
Performance Marketing
Category
Digital
The Challenge
With a fast-growing client base and an ambitious mission to enhance workplace wellbeing across industries, Sonder had already established a mature and robust B2B digital acquisition model.
Scaling Performance
As the business scaled, so did the complexity of Sonder's marketing needs. The challenge was not about short-term improvements or surface-level optimisations, it was about sustaining high performance while unlocking new avenues for growth.
B2B Context & Buyer Journey
Sonder needed an agency partner who truly understood the intricacies of the B2B buyer journey, and who could work within their existing demand generation model to amplify results without disrupting what was already working.
The Solution
Dreamatic partnered with Sonder to provide specialist digital advertising and paid media services, tailored specifically to their growth objectives and operational model. Our focus was on enhancing their existing paid search and paid social strategies, while also identifying new, untapped opportunities for acquisition and engagement.
Key Features
Paid Media Strategy: We worked closely with Sonder’s internal team to refine targeting, optimise bidding strategies, and align media spend with high-value audience segments.
Campaign Management: Leveraging our expertise in B2B demand generation, we managed their paid search (Google Ads) and paid social campaigns (LinkedIn) with precision, ensuring consistent lead quality and cost-efficiency.
Performance Systems: We applied our proven systems and processes, developed over years of campaign execution, to sustain and elevate performance standards across all channels.
Growth Exploration: Beyond maintaining results, we actively tested new channels, ad formats, and creative approaches to uncover scalable growth opportunities for Sonder.
Collaborative Optimisation: Through ongoing data analysis and strategic reviews, we aligned efforts with Sonder’s business goals, continually adjusting to ensure maximum impact.
Throughout the engagement, Dreamatic acted not just as a service provider but as a true strategic partner, integrating seamlessly into Sonder’s team and contributing to both short-term wins and long-term success.
Impact
Our work with Sonder has resulted in sustained performance and strategic growth across their B2B paid media efforts. By combining our expertise with their internal capabilities, we’ve helped amplify their acquisition engine while maintaining the agility required in a competitive digital landscape.
Benefits & Results
Tangible Growth: During FY24 we helped Sonder to achieve a 100% YoY growth, including 4.2m in pipeline and 36% ROAS during the last financial quarter.
Consistent High Performance: Our systems ensured reliable campaign performance, delivering high-quality leads (MQLs & SQLs) while optimising cost per acquisition.
Strategic Growth Discovery: We successfully identified and activated new growth opportunities, helping Sonder expand reach without compromising efficiency.
Seamless Collaboration: Our close partnership approach enabled rapid decision-making, continual refinement, and a shared vision for success.
B2B Expertise in Action: By aligning with Sonder’s demand generation model, we provided strategic insight and execution that enhanced both short-term results and long-term scalability.
