Danone, S.A. (Euronext: BN), is a global leader in health-focused food and nutrition, servicing over 120 markets with popular brands like Evian, Danio, Actimel and Aptamil in addition to its specialised nutrition division Nutricia.
Client
Danone
Services
Social Media Campaign Creatives
Category
Digital
The Challenge
Danone embarked on a significant digital transformation to enhance its engagement with healthcare professionals and consumers through social media. A key part of this initiative was delivering hyper-targeted social media campaigns that would resonate across diverse global markets, each with distinct regulatory environments, cultural nuances, and audience expectations.
Communication Consistency
The challenge was twofold. First, achieve consistency in communication across regions while maintaining local relevance.
Complex concepts and ideas
Secondly, Danone needed to translate highly technical scientific content into digestible, impactful messages suitable for fast-moving digital platforms like LinkedIn, Facebook, and Instagram.
Solution
Dreamatic partnered with Danone as a strategic creative and communications partner, working closely with their global and regional teams to deliver a comprehensive solution that elevated their social media presence and aligned with their wider digital transformation goals.
Our approach began with a deep dive into Danone’s scientific content and brand guidelines, ensuring our creative direction and messaging accurately reflected their expertise and values. We then developed a suite of tailored social media campaign creatives, including visually compelling designs, audience-specific messaging, and short-form content optimised for engagement across platforms.
Key Features
Creative Development: We produced bespoke campaign visuals and assets for global and local markets, ensuring brand consistency while allowing for localisation.
Communications Planning: We crafted strategic content calendars and campaign frameworks, aligning with Danone’s key marketing objectives, campaign timelines, and regional considerations.
Content Simplification: Working with Danone’s scientific teams, we helped translate complex technical data into accessible, engaging social media content that could be easily understood by healthcare professionals and consumers alike.
Multi-Country Rollout: We supported multiple international markets, adapting content to fit varying audience profiles, languages, and regulatory requirements — while maintaining a unified global narrative.
Throughout the engagement, our agile workflow and flexible support model ensured we could respond quickly to evolving campaign needs, content requests, and performance feedback — enabling Danone to maintain momentum and scale effectively.
Impact
Through our collaboration, Danone was able to significantly enhance the consistency and clarity of its social media communications across global channels. By simplifying complex content and presenting it through creative, engaging formats, the brand successfully increased its digital reach, audience engagement, and message retention.
Benefits & Results
Stronger Brand Consistency: Our work enabled Danone to maintain a cohesive brand voice across regions, improving recognition and trust among their key audiences.
Enhanced Agility: Our quick turnaround times and flexible delivery model empowered Danone to respond rapidly to digital trends, campaign demands, and audience feedback.
Improved Engagement: Simplified, high-impact messaging led to higher engagement rates across key social media platforms, driving more meaningful interactions with healthcare professionals and consumers.
Scalable Execution: Our ability to manage multi-country campaigns helped Danone scale its digital presence efficiently, supporting both local and global marketing teams.
Dreamatic continues to support Danone in its mission to drive meaningful engagement and digital innovation across the healthcare and nutrition sectors, making ideas happen, one campaign at a time.
