People typically consume 13 pieces of content before making a buying decision. Ponder on that for a moment.

In today’s digital age, producing consistent, high-quality content is essential for any business to succeed. Without it, they’ll blend into the background.

Most marketers know that a content strategy plays an important role in their overall marketing plan and have some form of structure in place. However, many teams are time poor and content strategies fall by the wayside. Does this sounds familiar…

‘I need to write and create three social posts a week, but what can I post about?’ ‘It’s been a while. We really need to write our next blog.’ Or, ‘I haven’t had the time to film those two videos. I need more hours in the day.’

Don’t underestimate the power a content strategy has on your audience. Without one and some team accountability, potential prospects won’t get the information they need to convert.

This is where a content framework helps. It provides a blueprint for your content strategy and helps you create, organise, and measure your work effectively. Most importantly, it helps you to stay consistent.

This essential tool helps you plan effectively. It also makes it easier for teams to stay focused. Without a framework, content may become disjointed and ineffective, making it difficult to reach your audience and achieve your goals.

While the framework may have a few steps to complete, they form the foundations of your strategy. So even though it takes time to complete – trust us, it’s worth the effort. Here’s what goes into a content framework:

This is where you gather your insights and establish:

• Goals and definitions – know what you’re trying to achieve and relate them to the business

• Your purpose – a lot of brands say the same thing. Make sure you know why you’re unique

• Content pre-planning – set yourself up for success by doing a content audit, establish your content pillars and topics, finalise audience personas and know where they are in their journey.

• Measurements and KPIs – establish what data to track to ensure performance

There are a lot of moving parts to a content strategy. You can define them in your framework. We’re only touching the surface below, however this important part of the framework includes tasks like:

• Knowing your content formats and channels

• Collaborative brainstorm sessions to establish meta, macro and micro content

• Establishing formats and calls to action

• Planning your calendar, publishing timeframes and channels

• Future planning around how often content gets created

Content and messaging need to be structured in a way that the brain can easily comprehend. Why? The brain needs continual repetition and reinforcement to help with decision making. This strategy can be carefully crafted with a content framework.

Then, through content ‘breadcrumbs’, businesses can entice audiences to consume high value information through smaller, more easily digestible pieces of content. A meta, macro and micro approach will help to do this. In turn, you’ll influence decision making and purchase choices.

So what are you waiting for? Get started and create the most epic content framework and strategy!